Prep the apples: Peel, core, and chop the apples into small cubes. Smaller pieces cook faster and break down more evenly.
Simmer: Add apples, water (or cider), cinnamon, and salt to a small saucepan.
Cover and cook over medium heat for 8–10 minutes, stirring occasionally, until the apples are tender and start to break down.
Mash to your liking: Use a potato masher or fork to mash the apples. Keep it chunky for texture or mash until mostly smooth. You can also use an immersion blender for a silkier jam.
Flavor and thicken: Stir in lemon juice and vanilla.
Sprinkle in the chia seeds while stirring to prevent clumps. Reduce heat to low and cook for 2–3 minutes, stirring, until thickened.
Adjust: Taste and add more lemon for brightness or a drizzle of maple syrup if needed. If it’s too thick, stir in a splash of water; if too loose, simmer 1–2 more minutes.
Cool and store: Remove from heat and let cool.
The jam will continue to thicken as it cools. Transfer to a clean jar and refrigerate.